Adding yet another feather in their cap, the Cape Town and Western Cape Convention Bureau, (CTWCCB) will this year have the privilege of hosting the BestCities annual Client Workshop from 8-10 December. The event rounds off a good year for the Bureau which was recently awarded the South African Association for the Conference Industry (SAACI) Members' Award for Best Convention Bureau in South Africa.
With a record number of international associations expected, the 2014 Client Workshop will see representatives of 22 international associations from a range of market sectors including pharmaceutical, medical, science, academia and technology come together in Cape Town at the Westin Hotel.
According to BestCities Board Chair Karen Bolinger, the Client Workshop has proven to be one of the most successful services offered by the alliance for both meeting planner and partner bureau.
“The Client Workshop is very much our signature event as it enables clients to gain a unique insight into BestCities as well as the destination. All partners share their top clients list and extend a personal invitation to each of the selected association executives.
“The hosting partner showcases their city, conference facilities and business acumen to a handpicked audience and all ten BestCities partners have the chance to build a stronger relationship with meeting planners they may not have had the opportunity to meet on their own,” said Ms Bolinger.
According to Ms. Corne Koch, Head of the Cape Town & Western Cape Convention Bureau,a division of Wesgro - the official tourism, trade and investment promotion agency for Cape Town and the Western Cape, the province has experienced a good year, highlighting its appeal as a competitive business events destination.
“The Cape Town and Western Cape Convention Bureau has successfully secured a number of bids in our current fiscal with eleven bid wins thus far, realising an estimated economic impact of R178 220 000 with an estimated delegate attendance of 13 450,” said Koch.
We are delighted to showcase our beautiful province to representatives from our international associations and are excited to open our doors to international meeting professionals through the Client Workshop,” she added.
Guests will be given a spectacular welcome on top of Table Mountain before the official schedule gets underway at the Cape Town International Convention Centre. The two day program includes one-on-one meetings with all ten BestCities convention bureaux followed by the Client Forum which will be delivered by Sherrif Karamat COO of PCMA in conjunction with Board Chair Karen Bolinger.