Mining Indaba has named APO (African Press Organization) the official wire service of the 21st Annual Investing in African Mining Indaba conference (“Mining Indaba”) - the world's largest mining investment event, which takes place 9-12 February 2015 in Cape Town, South Africa.
Every February the 4-day conference attracts over 7,000 of the most influential stakeholders – financier, investors, mining executives, government officials, etc- in African mining, making it the world's largest mining investment conference and Africa's largest mining event.
More than 45 African and non-African Government delegations, investors, analysts, and financiers from across the globe, business leaders and regulators from more than 110 countries attend the event each year, as well as representatives from over 2,300 international companies.
APO (African Press Organization), the leading press release wire in Africa and the official newswire of Mining Indaba™, is offering participants a 20% discount, and sponsors a 25% discount off pan-African news release distribution via Africa Wire®, the service for press release wire distribution and monitoring in Africa; as well as 10% discount for all other services.
Mining Indaba's press releases will be distributed via Africa Wire, the newswire service for press release distribution and monitoring in Africa. This reaches over 50,000 media outlets, bloggers and social networks, and redistributes content to more than 50 African websites, as well as to Bloomberg Terminal, Thomson Reuters, Lexis Nexis, Dow Jones Factiva, 250 million mobile subscribers in 30 countries, and more.
“Mining Indaba is the world’s preferred destination for deal-making in African mining. The conference is a central hub for breaking market-sensitive news from mining corporates, government figure heads and other industry stakeholders with regards to developments in African mining. Having APO as the official newswire for the Mining Indaba provides a great benefit to all the participants at the annual Mining Indaba. Through this collaboration they will be able to further distribute their important news announcements to this vast network of journalists throughout Africa and abroad,” says Maria Palombini, Group Marketing Director, Mining Indaba.
Used by some of the world’s largest companies, PR agencies, institutions and organizations, APO Africa Wire® has a potential reach of 600 million and guarantees the most extensive outreach in Africa, acting as a channel that allows APO’s clients to target audiences in all parts of the continent and also the world.
“It is expected that demand for major mined commodities to grow strongly in the next 10 to 20 years, to support increased urbanization and infrastructure build-out in China and the emergence of India’s middle class. Africa, given its share of global resources, will surely play a significant part in meeting that demand. We are supporting Mining Indaba because the sector having gone through some turbulent changes require attention from the media", said Nicolas Pompigne-Mognard, APO Founder and CEO.