Global demand for commercial refrigeration equipment will increase by 4.4% a year to $32bn by the year 2016.
“This market is the key focus of the RAC (Refrigeration and air- conditioning) Africa 2014 exhibition, which will provide an effective networking platform for manufacturers and suppliers to explore new African markets and connect with potential customers and partners,” says John Thomson of Exhibition Management Services (EMS,) organisers of the Refrigeration and airconditioning 2014 exhibition.
The event takes place at the Cape Town International Convention Centre from2 to 4 July 2014. “With rising temperatures and global warming in the headlines, there is little doubt that efficient refrigeration systems and reliable cold chains are going to play a massive role in maintaining the integrity of perishable foods and products in Africa, creating significant business opportunities in the sector,” Thomson continues.
The Food and Agricultural Organisation (FAO) estimates that up to a quarter of annual global food production is lost – over 400 million tons in developing countries alone – due to incomplete, inefficient, or completely absent cold chains.
“We’re expecting a large contingent of international manufacturers from the refrigeration industry to participate in the RACAfrica event, and thousands of buyers and trade visitors from expanding markets on the continent, looking for equipment, products and services,” says Thomson.
Mutual growth for cold chains and aircon
Beyond refrigeration, the global cold chain market is expected to grow at a compound annual rate of over 15% by 2018. Thomson adds that the worldwide demand for airconditioning systems will grow by an even higher margin - over 5% per year for the same period. The RAC exhibition aims to leverage much of this demand towards growing markets in Africa.
First-time RAC exhibitor company, Nurdil Teknik Sogutma from Turkey, has almost tripled its covered factory space to 45,000m2 and is focusing attention on growing its export markets, particularly in Africa. Another new exhibitor, German aircooling specialist Thermofin, will also be at RAC 2014, aiming to expand into east and north African countries.
“We plan to strengthen our market position and customer base by promoting our range of standard products, as well as the newlydeveloped hybrid dry cooler, which we can manufacture to customers' individual and specific requirements,” says Thermofin representative Willy Löffler. Africa’s fast growing middle class population is driving increased demand for new shopping malls, complete with the requisite air conditioning systems installed, and new products, particularly foods and beverages, requiring extensive cold chains and refrigeration systems. This trend is attracting huge interest from international refrigeration and air conditioning manufacturers and suppliers, eager to exploit fresh opportunities through the RAC exhibition portal.
Africa’s airconditioning industry
According to Chinese customs statistics, the number of air conditioner units exported into Africa reached 2.3m units in 2011 after year-on-year growth of 21%. In the first half of 2012, unit exports to Africa increased by a massive 70% and this trend is set to continue as African consumer markets expand.
“Some refrigeration and airconditioning suppliers have started identifying business opportunities springing up in existing African markets,” says Thomson. “We intend to bring the world’s leading manufacturers and suppliers of refrigeration equipment, cold chain technology and airconditioning systems to Cape Town for the RACAfrica 2014 Expo, as the foundation of a networking platform for doing business with rising African markets.” Cape Town is themain access point for subSaharan Africa’s cold chain industry, and the seaport handles almost 5 million tons of frozen and chilled perishable food every year. The Western Cape is home to the largest concentration of cold rooms and refrigeration facilities on the African continent. RAC is a component show of the four-part Cape Industries Showcase (CIS) 2014 Expo, which also hosts The Marine Offshore and Maritime Africa Expo, The Oil & Gas Africa Expo and the Empowertec Cape Small Business Expo.
The Refrigeration and Airconditioning Africa Exhibition 2014 takes place at the Cape Town International Convention Centre from 2 to 4 July 2014.