The South African Breweries (SAB) has evolved its 20-year old youth entrepreneurship programme, SAB KickStart, expanding it into three enterprise development initiatives. The three programmes are SAB KickStart Ignite, SAB KickStart Boost and SAB KickStart Elevate, each targeting youth-owned businesses with different areas of focus and at varying stages of operation.
This three-pronged approach and commitment to enterprise development is aimed at supporting the emergence of strong and sustainable businesses able to make a valuable contribution to the country’s economic transformation. This will be done by providing a combination of support including business skills training, business development support, mentorship and grant capital, as well as low interest seed capital loans in the case of SAB KickStart Boost and SAB KickStart Elevate.
“Since its establishment in May 1995, SAB KickStart has evolved into one of South Africa’s leading and most respected youth entrepreneurship development initiatives facilitated within the private sector. The new SAB KickStart model, we believe, will move the company’s support of small youth-owned businesses further in alignment with the country’s national objectives and goals to make more jobs available and encourage sustainable entrepreneurship as its driving force,” says Mpho Sadiki, SAB Head Sustainable Development and Transformation.
Some of the SAB KickStart’s successes over 20 years include supporting, at a total investment of over R90m, 24,558 entrepreneurs and the creation of 3,458 youth-owned businesses which have each created an average of 6.7 jobs.
The three new programmes are aimed at building onto the strengths and successes of SAB KickStart.
SAB KickStart Ignite will target those young entrepreneurial makers of innovative products or services, and who through support from the programme, including incubation, grant funding and business support, can act as a pipeline for SAB KickStart Boost.
SAB KickStart Boost will support and grow youth businesses within key local industries that have the ability to create high volumes of jobs. Eligible participants will be exposed to a combination of business training, business development support and mentorship, low-interest loan funding and grant funding.
The core SAB KickStart Boost industries are those identified at a national level by government as having the greatest potential to create jobs at the level required to lower the country’s unemployment rate, include Agriculture and Food Processing, Renewable Energy, Mining and Minerals and Construction.
The third tier in the enterprise development model, SAB KickStart Elevate, is aimed at young established businesses requiring further acceleration in order to become suppliers to big business in South African through a combination of business development support, mentorship, competitive, non-collateral and low interest loans offered by the programme.
SAB KickStart Boost open for entry
Entries into SAB KickStart Boost have opened and eligible young entrepreneurs between the ages of 18 and 35 are invited to apply. Participation of businesses in SAB KickStart Boost is dependent on several factors including:
- Aligned with core industries and sectors (Agriculture and Food Processing, Renewable Energy, Mining and Minerals, Construction, Health, ICT, Science and Electronics, Automotive, Transport, Chemicals, Plastics, Pharmaceuticals and Cosmetics, Tourism, Arts and Crafts, Metal Fabrication, Textiles, Clothing and Footwear)
- Operational for a minimum of 18 months and not more than 5 years
- Post revenue stage (sales made and concept proven)
- Generating less than R5m in revenue per annum
- Employ a maximum of 15 employees (temporary or fulltime or a combination)
- At least 50% black owned and managed
- High growth potential that is scalable, with a sustainable competitive advantage
The top 60 entrants will be shortlisted at regional level and undertake an intensive course of business training to increase technical skills and business knowledge. The national finalists are selected and each will have a business growth strategy developed for them which their 12 month mentorship will be based on.
The national finalists will be provided with a combination of grant and loan funds which SAB believes will equip businesses with the necessary skills to operate within a larger sphere of capital markets, as well as encourage financial independence amongst entrepreneurs.
“The purpose of loan funding is not to burden the entrepreneur but to assist them to leverage alternative forms of capital to achieve their business objectives. Furthermore, they have the opportunity to demonstrate their ability to manage loan capital, an important aspect of running a business,” says Sadiki.