Shell Lubricants has retained its global market leading position in 2015 with 11.6% market share, according to Kline & Company’s Global Lubricants Industry: Market Analysis and Assessment 2016 report. This is the tenth consecutive year that Shell Lubricants has been named the number one global lubricants supplier.
“As the country goes through tough economic times and companies are facing growing price tags for their equipment maintenance, all eyes are on reducing costs and increasing machine run time,” says Tendani Ndwamise, Direct Sector B2B Marketer, Shell South Africa.
“Shell Lubricants were designed with cost saving in mind to maximise equipment efficiency, prolong vehicle life and reduce downtime, resulting in companies spending less on the maintenance of engines and operating longer, earning more profit.”
Product sales estimates by Kline & Company indicate that Shell sold between 4,400 and 4,600 kilotonnes of finished lubricants in 2015: 36% in consumer automotive, 34% in industrial and 30% in commercial automotive sectors.
Shell Lubricants was the market leader in the passenger vehicle sector in United States (22%), Philippines (32%), Malaysia (31%), Canada (19%) and China (14%). Pioneering Gas-To-Liquid (GTL) technology-based premium passenger car oils, manufactured from natural gas at Pearl GTL in Qatar, have been one of the key drivers for success.
Shell has also built successful commercial relationships with key global original equipment manufacturers (OEMs). Additionally, Shell provides lubricant solutions for a variety of industrial machinery including wind turbines, heavy-duty mining equipment and manufacturing machinery.
“Shell’s research has shown that buying low-quality lubricants can create a false sense of saving. On average, lubricant costs can be as little as 2% of total ownership costs. We focus on providing performance products that can help reduce maintenance requirements and our services are designed to improve overall maintenance and business practices thereby lowering costs”.