More ‘greens’ on Big Mac rollout

More ‘greens’ on Big Mac rollout

FAST food giant McDonald’s looks set to super-size its presence in SA after launching a new look restaurant format in Cape Town at the end of June.

New restaurants will be built using light gauge steel and energy efficient cladding and insulation systems, which mean the restaurants, cool down and warm up faster.

The company opened its first steel frame restaurant in Cape Town’s Goodwood zone on 29 June. This is the first light steel frame informal eating out restaurant in SA, and could become a trendsetter with environmental issues now a major part of corporate considerations.

Aside from its heating and cooling advantages, the restaurant uses only LED lighting (which uses less energy) and has used environmentally friendly PVC piping. The opening of the new restaurant has also created 75 new permanent jobs in the Western Cape with the double story restaurant seating 142 customers

McDonald’s SA MD Greg Solomon stresses it was McDonald’s responsibility as a big corporate to lead the way in green building initiatives. “We understand the importance of sustainable business practices to minimise our impact on the environment. We are very excited to roll out these new restaurants.”

He points out that McDonald’s had invested in many sustainability measures in its restaurants over the past two years through its “Project Green and Growing” programme.

“This visionary programme targets a 20% saving in water consumption, a 20% saving on electricity consumption, 20% saving on costs and 20% saving on construction time as the brand continues on its strong growth path.”

McDonalds SA is 70% owned by empowerment company Shanduka, and opened its first restaurant in SA in late 1995.

McDonald’s has invested more than R750m in SA, and during an aggressive growth spurt opened 30 restaurants in just 23 months. The chain today comprises 161 restaurants in nine of South Africa's provinces.

… and Burger King having a royal time too

THERE will be a few interested parties perusing the soon-to-be released results from Grand Parade Investments (GPI), the Cape Town-based investment company that owns the Burger King master license for SA.

In truth, the fledgling Burger King operation probably won’t contribute materially to GPI’s numbers (which will still be dominated by its various gaming interests). But judging by the persistent queuing by eager customers outside the first Burger King outlet in Cape Town city centre there is almost certain to be a few enthusiastic utterances by directors about the brands potential for rolling out.

International newswire agency Bloomberg recently reported that Burger King planned to open about 12 branches in SA next year…and perhaps look to expand into other African countries. Bloomberg quoted the local Burger King CEO Jaye Sinclair as estimating the Cape Town store had sold 3,000 meals a week in its first month. The roll-out looks set to accelerate past initial projections with Burger King SA last month signing an exclusive agreement with fuel giant Sasol. The agreement will see Sasol allowing Burger King to open stores within Sasol’s national fuel retail network. Sinclair said the Sasol deal supported Burger King’s rapid expansion plans. He said the national rollout would commence towards the end of 2013.

GPI chairman Hassen Adams pointed out that there was an international trend of fuel retail groups partnering with Quick Service Restaurant brands. “This provides them with a point of differentiation and a competitive advantage.”

By Jenni McCann


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