POLYCO, the Polyolefin Recycling Company, has been harnessing the power of social media since the middle of October to educate the South African public about plastics recycling in an online Facebook competition that will run to the end of November 2014.
(Please note that CBN mistakenly published the incorrect link on the campaign banner last week. Click here to go to http://www.facebook.com/Polyco2012.)
Aptly entitled, the “Thank You campaign”, POLYCO has put together a fun and easy to understand animation video that not only explains the process of plastic recycling, but also how plastic recycling helps and improves the lives of everybody who is involved in the process.
“We tried to make an often complex message, simple and fun to watch, so that even children will be able to understand it. By recycling your plastics, you help the environment, create jobs, support a dynamic industry and generate a great many thank you’s in return,” explains POLYCO CEO, Mandy Naudé.
Facebook users will be encouraged to watch the short animation, answer one easy question about plastic recycling (the answer is in the video) and share the link with their friends. In return, they will be entered into a competition where they can stand the chance of winning their share of R50,000 in cash.
Explains Mandy: “We’re excited to offer eight people the chance of winning R5 000, and one grand prize of R10 000. With Christmas just around the corner, we hope as many people as possible will enter the competition”.
The campaign will officially kick off on Monday, 13 October and will end on Friday, 28 November 2014. The names of the winners will be drawn on Tuesday, 2 December 2014.
“The power of social media is undeniable when it comes to reaching a large amount of people in a short time. Once this campaign goes viral, it will help to educate the public about the important role they have to play in the recycling of plastics,” Mandy concludes.