According to recent PwC research the world’s most innovative companies expect to grow by more than 60% over the next five years, adding a total of more than $250bn in new revenues as a result of sophisticated approaches to innovation in all areas of their operations. The study finds a direct correlation between excellence in innovation and superior revenue growth. In addition, almost half of the 1,757 executives interviewed said that innovation is a ‘competitive necessity’ for their business. In total, 83% agreed that innovation is important to the success of their company.
To applaud, reward and assist in developing innovation, Cape Town Design NPC will be hosting their penultimate Pitching Session in collaboration with PwC on 23 July. Cape Town Design NPC has created the Pitching Sessions (#WDC099) to expose as many of the World Design Capital Cape Town 2014 recognised projects as possible to potential funders, mentors and collaborators as well as to create an environment whereby projects are able to work together with other projects and organisations.
Irene Allen of PwC says, “Cape Town’s selection as World Design Capital 2014 is a phenomenal achievement. This distinction is awarded to cities that recognise design as a tool for social, cultural and economic development. We envision Cape Town and its surrounding communities as prospering through enhanced employment prospects, local wealth creation and retention and an enriched cultural and social environment. In realising this vision, we foster and promote entrepreneurship and innovation.”
With less than a week until the pitching session, several projects in the line-up took full opportunity of the grooming session, hosted by Cape Town Design NPC in collaboration with specialist coach, Mike O’Callaghan and PwC representatives. The grooming sessions, hosted monthly in preparation for the pitching sessions offer projects the opportunity to practice their pitches and receive feedback.
“Design your pitch to catch your fish,” encouraged O’Callaghan. PwC representatives further advised projects to focus on their requests, emphasising that projects “must ask for the right thing” in order to attract the support they need. “Ask and you shall receive!”
Cape Town Design NPC has allocated R1m towards recognised projects and awards R10 000 to the best project pitch at each session.
After much deliberation at the last pitching session in June, a panel of judges awarded Muizenberg Festival (#WDC244) as the winning pitch. The Muizenberg Festival 2014, which takes place in October, will celebrate the people, businesses, organisations, projects and perspectives that are working together to develop the area’s combined potential and sustainability.
The Pitching Session kicks off at 5pm at the PwC Atrium, Ground Floor, No. 1 Waterhouse Place, Century City at a cost of R50 per ticket. Members of the public, media, investors, philanthropists, government planners and business representatives are all invited to attend.
Projects pitching on 23 July:
- Global Design Competition – Future Tyger (Greater Tygerberg Partnership): The Greater Tygerberg Partnership (GTP), supported by the City of Cape Town’s Mayoral Urban Regeneration Programme, proposes to bridge the divide between the City Bowl and Cape Town's emerging second metropolitan centre in Tygerberg (#WDC205).
- Aweza: Aweza uses multi-lingual phrase and vocabulary translation with the primary aim to effectively break down language barriers in South Africa and encourage cross-cultural engagement through leveraging the fast growing influence of mobile technology. (#WDC243)
- Online Activist: Online Activist is the first African WordPress plug-in for online activism, powered and developed by GivenGain in collaboration with WooThemes, providing anyone, anywhere with online tools to raise funds and take action for the causes in which they believe. (#WDC296)
- mTriage: The mTriage system is a multi-parameter, mobile-assisted device to improve the efficiency and effectiveness of triage in emergency departments of the developing world (#WDC334)
- Cape Town Parks Free WiFi: This project looks to provide the public with free Wi-Fi access in selected parks within the Cape Town area with the hope that it will soon be able to reach townships where the benefits of access to the internet could help profoundly with opportunities for education, jobs, tourism and much more. (#WDC404)
- WDC 2014 ICT Collaboration: This project aims to grow design solutions for specific needs through dialogue and collaboration by exposing the ICT sector to challenges in education, health, sustainability, business and lifestyle. (#WDC405)
- Dream Mobile: Dream Mobile is a manufacturer of cost-effective, high performance communication devices. Built with high quality, a good support and the design in mind, their goal is to become a leading mobile internet devices manufacturer. (#WDC407)
- GoMetro: GoMetro is a solution to the question of how we capture, curate and improve the transport information available to residents of Cape Town in order to make more informed decisions on how we use public transport in the City. (#WDC409)
- FutureTech 2014: Altered Realities: South Africa's leading science and technology title, Popular Mechanics, will host a series of events at various venues across Cape Town under the banner of "Altered Realities." In essence these are opportunities that will allow Capetonians and visitors to engage with the future through talks by experts in various fields of science and technology. (#WDC447)
- The Integrated Sustainability Awareness System: This is an integrated online data collection and rewards-based system, used to compile a database on sustainable living practices. The system aims to bridge the gap between a household’s needs and existing systems for service delivery. (#WDC609)
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