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3M promotes road safety with original retro-reflective technology

Cheap counterfeits do not provide the same quality of retro-reflective performance obtained from original 3M tape. Cheap counterfeits do not provide the same quality of retro-reflective performance obtained from original 3M tape.

3M, a global leader in reflective technology, recently uncovered a counterfeit conspicuity-sheeting ring that was about to flood the South African road safety market with underperforming products.

To eliminate the risk of these 3M-branded counterfeits, which don’t feature patented tried and tested reflective and adhesive technology, from entering the market and risking the safety of other road users, 3M, together with the SAPS and SARS, seized and destroyed a 472-box shipment, and has since offered the public some advice on selecting the right reflective technology for every purpose.

“Cheap counterfeits do not provide the same quality of retro-reflective performance obtained from original 3M tape, which can lead to low visibility of the vehicle to other road users when they need it most,” said Cynthia Bulekiwe, Sales Executive, 3M Traffic Safety Systems.

Studies and tests conducted by the Technical University of Darmstad, Germany, show over a 10 year period that trucks clearly marked with highly-reflective material are 30 times less likely to be involved in an accident than unmarked trucks. Original 3M reflective conspicuity sheeting is designed to clearly outline the rear and sides of a vehicle, making it visible for up to 1,000 metres at night, significantly reducing the risk of an accident resulting from poor visibility.

“Original 3M tape also complies with SABS ECR 104, which is legislated by law to be fitted onto all vehicles with a gross mass exceeding 3,500 kg, or longer than seven metres, as well as trailers, caravans, minibuses, etc. Using counterfeit material renders the vehicle or caravan non-compliant, which is a finable offence,” explains Bulekiwe.

One of the knock-off brands uncovered included the 3M Scotchlite Diamond Grade Conspicuity Sheeting. The original product is highly reflective micro prismatic sheeting with pressure sensitive adhesive liner and pre-mask that’s available in rolls and pre-cut strips for easy application. This tape has unique physical features that are designed to assist customers in identifying it amongst counterfeit products, with the key differentiating factor being its quality and superior reflectivity. When compared, the original 3M tape will be much brighter.

Original 3M reflective tape is clean, bright golden yellow and clearly visible, and provides excellent night-time conspicuity, as well as daytime visibility. On application, it demonstrates a wide reflective angularity of up to 90 degrees, helping road users to identify vehicles and trailers at their most vulnerable positions when turning, crossing traffic or reversing.

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