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CED - Consolidated Electrical Distributor

CED opened its doors early in 2013, operating from Midrand in Johannesburg, and supplying the Chint product range to the South African market ...

CED opened its doors early in 2013, operating from Midrand in Johannesburg, and supplying the Chint product range to the South African market. CED have appointed Automation Warehouse as its Western Cape Distributor. Automation Warehouse has imported the Chint range for over six years, making CED Managing Director, Charle Liebbrandt, confident in the company as they know the products and are well equipped to sell it.

CED focuses on the Electrical Wholesale industry, supplying wholesalers, panel builders and Original Equipment Manufacturers (OEMs.) The company does not supply contractors directly, but are working on an end-user.

Despite the usual challenges of a new company, and the difficult economic climate, Liebbrandt is an upbeat and sees opportunity throughout the continent. CED and Automation Warehouse are “Passionate about customer service and people.”

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