By Larry Claasen
The community-based farm programme, initiated by South African Breweries (SAB), has successfully produced over 1.1 million limes through a partnership with the Moletele Communal Property Association and Komati Fruit Group. Speaking at an industry event in Caledon, Agriculture Minister John Steenhuisen praised the programme, noting its significant impact on both local lime production and the community.
Community Farming Success in South Africa
The Moletele Community and Komati Fruit Group have not only produced limes for the local market but have also begun exporting limes, marking a significant milestone for the community. All proceeds from the sale of Moletele Corona Limes are directed back to the 1,615 families that make up the Moletele Community. The workforce that tends to the lime farm is also drawn from the community, with 12 people employed directly and indirect employment supporting up to 55 households. The farm has seen a rapid expansion, with a three-phase planting plan that has resulted in 34,092 lime trees being cultivated on a 60-hectare plot.
SAB’s Investment in Local Lime Production
At the event, SAB CEO Richard “Boris” Rivett-Carnac emphasized the significance of the Community Private Partnership (CPP). SAB invested R19-million into the partnership with the Moletele Community and Komati Fruit Group, ensuring the sustainable production of limes for SAB’s Corona beer brand, which is traditionally served with a slice of lime.
The deal structured Komati Fruit Group as the provider of expertise and skills development, while the Moletele Community contributed one of their farms, Richmond Kopano Farm, located approximately 25km from Hoedspruit. Under this agreement, SAB has committed to purchasing a guaranteed number of limes, ensuring that the Corona Moletele Limes have a secure and reliable market within SAB’s supply chain. The remainder of the lime crop is sold either locally or exported, providing the community with additional revenue streams.
Economic and Social Benefits for the Moletele Community
“This partnership is a purpose-driven intervention that truly exemplifies the beer economy in action and shows the unique power of beer to propel South Africa forward,” said Zoleka Lisa, Vice President of Corporate Affairs at SAB. Lisa highlighted SAB’s commitment to investing in local industries connected to its supply chain, with a particular focus on the farming sector and supporting emerging farmers.
Lisa further explained that the Moletele Corona Limes were born out of SAB’s mission to invest in local communities, and the partnership has boosted lime production in South Africa, ensuring a consistent year-round supply of the fruit. “Equally important is the positive change that this intervention has brought to the Moletele Community—from dividends distributed to beneficiary families to job creation, skills development, and skills transference,” Lisa added.
The Role of SAB’s Community Private Partnership (CPP)
The Community Private Partnership (CPP), initiated by SAB, is a shining example of how public-private initiatives can stimulate growth in local communities. By partnering with the Moletele Communal Property Association and Komati Fruit Group, SAB has empowered local farmers and provided a platform for sustainable economic development.
The long-term benefits of the programme go beyond immediate employment and income generation. The skills and expertise provided by Komati Fruit Group have enhanced the capacity of local farmers, equipping them with the knowledge to manage lime production efficiently. The success of the CPP could pave the way for similar agricultural investment projects across South Africa, further linking community farming initiatives with corporate supply chains.
