RETURNING to Cape Town in October, the highly successful Propak Cape trade exhibition provides an excellent opportunity for suppliers of machinery, products and services aimed at the packaging, food processing, plastics, print, labelling and wine & olive oil production industries to connect with thousands of prospective buyers and to expand their brand in the Western Cape.
Taking place at the Cape Town International Conference Centre (CTICC) from 24-26 October, Propak Cape is recognised as the place where buyers and sellers meet. It’s where the related industries come together and where new products and services are launched. Attracting a captive audience of almost 6,000 visitors and with over 200 exhibitors, it delivers results for those serious about growing their business.
Propak Cape has been a catalyst for business in the Western Cape for over twenty years. As a major exporter of fruit, wine, vegetables, flowers and other valuable commodities to international markets, the Western Cape is heavily reliant on the packaging industry in realising the country’s export potential and the region’s all-important stake in earning valuable foreign exchange.
“Over 200 industry suppliers will use this unique platform to showcase latest industry trends and cutting-edge technology, equipment and services,” says Mark Anderson, Portfolio Director at Specialised Exhibitions – a division of Montgomery Group, organisers of the show. “Visitors will be on the lookout for the latest automation systems, what’s new in machine parts, components and equipment, as well as finding solutions for improved efficiency, cost containment and targeting new market segments,” says Anderson.
Partnerships with leading industry associations and media, radio advertising that reaches in excess of one million listeners, print and online advertising and editorial, 400 000+ complimentary tickets and an email visitor campaign to over 50 000 recipients are elements of a strong marketing campaign that promotes visitor attendance.
“We use data analytics to ensure we target the right visitor profile,” says Anderson. “Over 86% of visitors have purchasing authority or strongly influence the decision making process, which results in significant onsite sales and lead generation at the show.”
“We encourage those who have not yet booked their exhibition stand to do so,” says Anderson. “Our operations team is ready to deliver a world-class exhibition and our marketing team is ready to deliver the audience you want to meet. It will be an exciting show and beneficial to your business.”
For more information, contact Specialised Exhibitions’ Keraysha Pillay at email Keraysha.Pillay@montgomerygroup.com
