By Adrian Ephraim
IN an era when tangible outcomes increasingly measure corporate events and return on investment, NOVACOM Summits sets a new gold standard for what B2B events can deliver and should deliver. By fusing cutting-edge technology with high-touch hospitality, this Africa-born tech company is solving one of the events industry’s most pressing challenges: efficacy.
NOVACOM Summits are invitation-only events, connecting C-Suite leaders and innovative solution providers in African telecoms. It is 2.5 days of game-changing insights and connections, all in five-star locations.
NOVACOM summits guarantee opportunities for 80 hand-picked guests in the telco industry to meet 1-on-1 for high-quality meetings and networking. 15 sellers and 50 buyers will get 12 meetings over 2 days that are on time and to the point.
At its core, NOVACOM is not just an events company. It’s a technology firm disguised as an event organiser – one that has developed and refined proprietary AI matchmaking software designed to maximise the value of every interaction at its gatherings.
Cracking the code of meaningful engagement
Traditional conferences often struggle to justify the time and cost for C-suite executives and sponsors, many of whom leave feeling underwhelmed by vague networking and unqualified leads. NOVACOM flips this model on its head by using intelligent algorithms to engineer one-on-one meetings between vetted buyers and solution providers. The result? Conversations that convert.
Each delegate arrives with a tailored schedule of pre-booked, high-value meetings—an experience that is further enhanced by the company’s custom-built app, which also enables real-time deal tracking, feedback collection, and seamless communication throughout the summit. This creates not just a better event, but a data-rich environment that can demonstrate measurable ROI for all participants.
“The event has surpassed my expectations and I am delighted to have been part of it,” said the CTO of Telekom Networks Malawi, echoing the sentiments of many of NOVACOM’s past attendees.
Built for scale – and impact
Since 2022, NOVACOM Summits has facilitated over 720 high-impact 1-to-1 meetings across four events in key African markets, helping senior executives and technology providers forge strategic partnerships that drive the sector forward. But the vision doesn’t stop there.
With a highly scalable model and flexible operations that can be deployed anywhere in the world, NOVACOM’s proprietary tech and event formula can be adapted to other industries – whether fintech, healthtech, green energy or beyond. The company’s platform is already attracting attention from global buyers looking to expand into new verticals or integrate Novacom’s event tech into existing conferences.
A tech company that happens to run events
What sets NOVACOM apart isn’t just the luxurious venues or the calibre of attendees, though both are world-class. It’s the technology-first mindset. Led by a founding team with deep roots in digital infrastructure, product design, and creative storytelling, NOVACOM has built an engine that enables frictionless execution and maximum efficiency.
Whether it’s the intelligent weighting of preferences for matchmaking, AI-enhanced scheduling, or deal-flow visibility that lets organisers track ROI in real time, NOVACOM is redefining what it means to run an effective B2B event.
The future of events is personalised, measurable, and scalable
In a time where budgets are tight and expectations are high, NOVACOM is helping the events industry pivot from volume to value. With an eye on both experience and outcomes, the company is proving that meaningful connections don’t happen by chance – they happen by design.
As the business prepares for its next phase – expanding into new markets, licensing its tech, or potentially partnering with larger event groups – it’s clear that NOVACOM is more than a summit organiser. It’s a future-facing connector of industries, people, and possibilities.
Connecting futures, one meeting at a time.
