As a business owner, what is your action plan to keep moving, and to get ahead in the unclear Covid economy that lies ahead?
Pavlo Phitidis, Aurik co-founder and CEO advises that action is critical to overcoming the anxiety which can cripple many business owners in the face of uncertainty.
The reason action it is important is because it puts you in control. Taking a view and acting to build your business towards a destination, despite uncertainty offers you a number of benefits including:
- Time – you can never get it back.
When the first lockdown happened, many people didn’t invest in growth, they waited.
It was crazy, because for a business owner, the way you behave now, must build toward something in the future. At all times.
- Lead – you are the leader!
If you don’t lead in your business, who are your team supposed to look to? - Act – it empowers you.
So long as it’s directed, then over time it’s no different to compound interest and investing: it builds mass, and momentum. - Energy agility – It is so important to be growth mindset oriented all the time as it creates a cultural mindset in the organisation that the whole team orientates around, and this puts you at the front of the market.
- Signals – identify the earliest signals of change.
Consider someone wanting to cross a busy highway. As a pedestrian standing still, all you see is a stream of fast moving cars. Whereas if you are in motion in the traffic – you see the gaps. - No one cares – the brutal truth!
If you don’t care, no-one else will, and if you have invested everything in that business, it is fundamental that you get out of the headlights and find a strategy to act.
Pavlo will be hosting a 60-minute business owners forum to unpack the three strategies which he believes every business should be considering to get ahead in our changed market:
- Resetting your business to be resilient for ongoing uncertainty
- Focusing on making up the lost revenues from last year plus some
- Increasing the saleability and value of your business for the M&A activity forecast in the next 3 years
Join Pavlo and likeminded business owners on 10 February 2021 at 12h00. Register here: https://hubs.li/H0FfX9P0