IN the past, the agricultural sector may have been accused of not proactively positioning itself as ‘youth-friendly’, failing to present accessible and rewarding career opportunities for most young people. However, this is now changing, as new opportunities within the sector emerge, driven by the advent of technology.
This is the view of Mandla Mpofu, MD of Omnia Agriculture. Mpofu is a keen proponent of supporting and encouraging young people to build careers in agriculture.
“The youth tend to associate a career in agriculture with being a farmer. Farmers are integral and important to agriculture, but farming is not easily accessible to every South African. If there is an opportunity to get into farming for the youth, that is great. However, it is not always an easy career path given that it tends to be a “generational” career; where farmers often pass their land, businesses, and learnings down to their children, who then pick up the baton.
“What the youth need to realise – and what we as key industry players need to convey – is that there is now a multitude of opportunities available within modern-day agriculture.
Thus, we need to make the all-important mindset shift from agriculture to agribusiness, and everything that comes with it. Young people may not be interested in becoming farmers, but they may very well be eager to become agriconomists or even agripreneurs, who can service the industry using game-changing technology,” he says.
“In an age where technology will become the greatest equaliser between the developing and developed worlds, we have an unprecedented chance to shift this narrative. Let us rather see farmers as innovators, who have the technological tools and know-how to build a more future-fit, resilient sector,” he says.
New horizons for agripreneurs
Landmark developments in precision farming, automated steering systems, and advanced telematics for monitoring and optimising farm operations will play a pivotal role in the evolution of agriculture.
These technological milestones have intersected with a greater focus on sustainability, as the world gears up to mitigate the effects of climate change.
With Environmental, Social, and Governance (ESG) objectives now being key considerations in how agribusinesses conduct their operations, the sector also holds bright prospects in terms of much-needed employment opportunities and social upliftment. In Mpofu’s opinion, developments in agriculture impact lives and livelihoods, ultimately touching us all.
This “futuristic lens” on the potential of the sector is what Mpofu believes to be the main reason why bringing more young people into agriculture is so important.
“It’s more than just farming. It’s about all the changes we’re seeing along the entire value chain – exciting, new challenges in robotics, satellite imaging, drone technology and engineering.”
Sowing the seeds of success
Investing in the youth is one of Omnia Agriculture’s key impact areas.
The group is currently a core sponsor of initiatives such as the Boereplanne Farmer Innovation Competition, hosted at NAMPO – one of the largest agricultural exhibitions in the southern hemisphere. The competition welcomes engineering students, agronomists, and economists to enter their ideas or inventions for agricultural solutions to stand a chance of winning a significant cash prize, potential funding, scholarships, and other career-enhancing opportunities.
