Payments, Trust and Security – moving beyond the transaction

Every day millions of consumers take to social platforms to volunteer feedback on their shopping experiences, if properly structured this data provides new insights into consumer behaviour. Find out how online consumer conversation differs across eCommerce and traditional retail and see how this data is being applied to better understand buying behaviour and consumer preferences.

Nic Ray, CEO, Brands Eye

Creating a Multi-Layered Trust and Security Strategy in Africa

eCommerce companies are increasingly using multilayered security strategies that incorporate passive biometrics and behavioral analytics to secure their customers and protect trust in their brands. Balancing the need for security and trust with the customer experience is a high ranking challenge for African ecommerce as it seeks out rapid growth.

How to Unlock the True Potential of Mobile Commerce

In Africa’s drive to reach a 15% penetration of retail trade through ecommerce, mobile purchases will be central to that effort in extending reach and immersion. But can a focus on a mobile penetration exist separately from a holistic approach to a quality online environment that works every time? Or will technical proficiency in mobile be where the battle is won or lost?

Panel Discussion: Creating an Omni-Channel Strategy that Connects Customers to Your Brand

Through the lens of customer experience and payments, a star filled panel of the continent’s leading ecommerce companies tackle the question of how to create an ecommerce strategy that connects customers to your brand. With questions from the delegates driving the conversation this is sure to be one of the most insightful discussions of the conference.
Panelists include:

-Tebogo Legodi, Digital Lead, Sanlam