By Diane Silcock
Alongside its rebrand, Polysales has expanded its vinyl flooring offerings to include an exciting new range of price-competitive luxury vinyl tiles.
POLYFLOR South Africa — a well-respected supplier of high quality, durable vinyl flooring used in healthcare, commercial and education environments — has entered a new chapter in its growth and development. The company is expanding its product portfolio to fuel growth across sectors like commercial, retail, and hospitality, alongside embarking on a name change to Polysales.
Since its inception, this three-generational company has proudly represented global commercial flooring manufacturer, Polyflor. Trading under its name, the company has grown to over 50 employees over the last 30 years with solid technical and sales expertise, supplying a wide variety of vinyl sheeting and wall protection solutions across South Africa and into Africa.
Vinyl flooring expert rebrands and expands offerings
Polysales CEO Tandy Coleman explains the reason behind the company’s name change and the exciting new range of products being launched.
“We’ve spent time listening to our customers, rethinking our strategies, and planning for the future. Change is inevitable, but it’s also necessary to grow, innovate, and achieve greater things. Hence, we have broadened our portfolio to represent a larger basket of suppliers. In so doing, we wanted to honour all suppliers equally and therefore felt it necessary to move to a more neutral brand name.
New partnership with NovoCore® brings latest trends in luxury vinyl tiles (LVTs) to South Africa
“For us, it’s the start of a really exciting journey, especially with the launch of our new NovoCore® range of high-quality, well-priced LVTs that are suitable for commercial, retail, residential, and hospitality applications.”
Coleman describes how partnering with NovoCore® is a perfect fit as the internationally-recognised brand meets the highest standards of manufacturing and environmental responsibility, aligning seamlessly with Polysales’ honour, ethics and dedication to customer service.
“There are three product lines aimed at different markets and the NaturTrend range is the first of its kind in South Africa. It’s an innovative vinyl tile with an ultra matte finish that realistically resembles oiled timber,” she notes.
Name change and product expansion launch in March
The new Polysales name and the NovoCore® range are officially being launched in March in Johannesburg as well as in other main centres around the country.
“We are thrilled to introduce NovoCore® LVTs as the first addition to our expanded product basket under our Polysales umbrella. We continue to represent Polyflor, along with Gradus, Ecore and ACO,” says Coleman.
Growth and expansion plans
Polysales has multiple growth and expansion plans on the horizon as they actively seek new products to add to their portfolio, aiming to deliver greater value to their customers both locally and across Africa.
They have an export arm that is focused on numerous projects across Africa via their distributors in Nigeria and Namibia.
Values that keep Polysales customers coming back
Coleman gives credit to her father and grandfather for establishing the expertise, methodologies and strong unwavering values that remain instilled in the company today.
“Our passion is bringing to life what our customers design and envisage, without it being difficult or complicated for them. We really care about the end result and have the ideal products that are built to last. True to our new payoff line, we work hard at building enduring value to meet the customer’s needs through constant problem solving to find the optimal solution. Moreover, our existing customers can now deal with us for a broader spectrum of requirements due to our more expansive product offering,” she concludes.
Learn more at https://www.polysales.com
