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Misleading reporting on counterfeit Woolworths canned pilchards

Official Statement

Lucky Star would like to rectify misleading information regarding counterfeit canned pilchards seized in Daleside, Gauteng during a SAPS raid.

Our investigators and third-party experts have categorically confirmed that this is not Lucky Star product. The labels are counterfeit and we do not use ring-pull lids on our canned pilchards.

Current investigations have established that an international manufacturer produced the canned pilchards under the Woolworths brand. The retailer imported the product from Morocco and received the canned product but later rejected the consignment and asked the supplier to collect the goods. After collection, some of the consignment appears to have been intercepted and illegally relabelled as Lucky Star using fake labels.

The SAPS raid on the perpetrators’ premises, and the subsequent on-site inspection revealed an overwhelming amount of evidence, including but not limited to; label printing machines, fake labels, easy to open ring pull cans, other substances and paraphernalia which are completely inconsistent with the manufacture of our product and proves beyond doubt that the product seized is not of Lucky Star origin.

SAPS confiscated all stock and machinery.

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