G.Fox’s strategy of continuous improvement and growth, led to the identification of the potential in the Garden Route’s town of George and the subsequent establishment of a G.Fox branch in March 2022. This foresight has paid off as the new branch has gone from zero to securing 90 accounts in just ten months of trading its ranges of workwear, safety equipment, cleaning chemicals, paper products and industrial consumable supplies.
Operating out of high visibility premises on the Knysna Road, G.Fox George Branch is already straining at the seams offering their extensive range of products to a territory stretching from Plettenburg Bay to Swellendam and inland to Oudtshoorn. Complimenting branch manager Natasha Beets on her achievement, regional manager Lee-Ann Scanlen said that the new branch not only caters for account customers but also has a cash and carry counter for the public to sample the quality of the G Fox offering. “We haven’t captured this important Garden Route territory by price cutting but through hard work, identifying our target markets and revealing G.Fox’s outstanding quality and commitment to customer service” she explained.
There is something of a construction boom in George and the surroundings and contractors need safety equipment they can rely on such as work ware, safety boots and gloves – an area of specialisation at G.Fox.
Other markets served include agriculture, food processing, automotive and the hospitality trade where the natural beauty of the Garden Rout attracts many tourists.
“We’ve stocked the George branch with an appropriate range of our products and can accommodate special orders via our Cape Town branch at short turnaround times. We have also sourced an excellent local seamstress that can embroider company logos on work ware to order, in a matter of days and whose quality compliments that of our own products” she said.
The George branch is the latest addition to the G.Fox network – a company that was established in 1962 and today comprises 12 branches throughout the Republic. The company manufactures all its work ware at a state-of-the-art facility in Eswatini (Swaziland) where it employs over 2000 seamstresses and produces over 25,000 garments per day.
“To celebrate the George branch’s first year of operation, customers and clients will be treated to special promotions across our wide range of products starting in January!” exclaimed Lee-Ann.
