BMG and Danfoss Drives reaffirm their long-standing partnership
BMG and Danfoss Drives are celebrating a decade of strategic collaboration since formalising their partnership in 2015. The alliance, which strengthened BMG’s original 2007 distribution agreement for Danfoss variable speed drives (VSDs) and soft starters, has driven industrial efficiency and sustainability across Africa.
“BMG and Danfoss Drives share a commitment to innovation, sustainability and integrity,” says Sean McCree, Business Unit Manager: Electronics at BMG.
“Through our partnership, customers have seen improved productivity, optimised process control, and reduced energy consumption.”
These systems are widely used in food and beverage, HVAC, mining, marine, water and wastewater, and oil and gas sectors.
Partnership built on technical excellence and service
BMG’s technical expertise is backed by an extensive branch network, flexible pricing, reliable 24-hour after-sales support and strong stockholding capabilities. In 2019, BMG became the first authorised Danfoss DrivePro® service partner in Africa, a certification renewed annually.
This appointment confirms that BMG meets Danfoss’s global standards to offer customised support for Danfoss VLT®, iC7, and VACON® frequency converters. DrivePro® services cover the entire lifecycle of AC drives—improving productivity, reducing downtime and ensuring peace of mind for users.
Investment in skills and infrastructure
BMG has made significant investments in distribution, engineering facilities, and technical training. Its dedicated VSD workshops in Cape Town, Gauteng, and KwaZulu-Natal serve as approved warranty centres for Danfoss/Vacon and Synergy products.
These electromechanical workshops are staffed by globally trained experts who provide repairs, maintenance, software upgrades, option fitment, pre-commissioning support, and small panel manufacturing.
The BMG Electronics team also specialises in energy efficiency, harmonic distortion mitigation, solar VSD applications, and condition-based monitoring using drives data.
Certified quality and safety standards
Many customers require official OEM certification for service work. With BMG’s training and experience, the company meets these standards across Africa. Its field and workshop teams operate under ISO9001 (Quality), 14001 (Environmental), and 45001 (Health and Safety) systems.
“Safety isn’t just compliance—it’s part of our culture,” McCree emphasises. BMG also runs scheduled and specialist VSD training programmes, helping customers enhance plant productivity through advanced drive technologies.
Innovation through mechatronics
BMG supplies a range of Danfoss electronic, mechanical, and mechatronic devices designed to enhance automation and reduce energy consumption. The VLT® Automation Drive, a globally awarded product, lowers project and operating costs while maintaining process efficiency.
BMG has also adopted the iC7 Series Drives, built with six sigma design standards, embedded cybersecurity, integrated fieldbus, and high motor shaft performance. These drives suit both induction and synchronous motors and support grid monitoring (THDv).
Proven results across industries
Recent joint successes include a pump upgrade project that reduced system costs and improved plant security at a chemical facility, and a refurbished elevator system delivering smoother, quieter operation.
In agriculture, BMG’s supply and installation of Danfoss Drives have helped farmers accelerate tobacco drying, reduce irrigation costs, and increase crop yields.
“Reliability is our top priority,” McCree notes. “Every component is precisely matched to ensure high productivity, smooth operation, and long service life.”
Recognition for Digital Innovation
BMG was recently honoured with the Danfoss Drives “Digital Innovation Champion” award at the Innovate Conference in Sonderborg, Denmark—recognising BMG’s outstanding adoption of Danfoss’s digital tools.
Contact: Sean McCree, Business Unit Manager: Electronics, BMG
Tel: +27 11 620 1546 Email: seanm@bmgworld.net
www.bmgworld.net
