Tag: Manufacturers
How the rising trend of car sharing impacts the automotive industry
The shift towards vehicle sharing and away from the traditional car ownership model is driven largely by millennials and post-millennials, who demand products and...
Industrial Marketing – Cutting-edge Strategies for Manufacturers to Accelerate their Businesses
With such demanding digital times, it is vital that African manufacturers learn and adopt the intricacies of industrial marketing.
The concept of industrial marketing emerged...