PICK n Pay has become the first South African retailer to launch in-store “vertical farms” to show customers a sustainable and locally-grown modern farming solution. The vertical farms will grow various lettuce leaves and herbs from seeds, right in Pick n Pay’s fruit and vegetable section.
This innovative farming method display in-store is a growing trend globally with supermarkets in Europe and US, such as Marks & Spencer (M&S) and Whole Foods Market, introducing grown in-store leaf.
Vertical farming is a sustainable and low carbon farming method using 95% less water, 85% less fertiliser and no pesticides.
Liz van Niekerk, Head of Produce and Horticulture at Pick n Pay, says the displays should pique the interest of and strongly appeal to environmentally-minded customers, but especially the youth, who will be able to see first-hand how produce grows and help connect them more to farming.
The initiative is in partnership with CAN-Agri – a vertical, hydroponic, greenhouse farm in Pretoria – which has been a supplier to Pick n Pay for over three years, supplying produce under the PnP label.
The Pick n Pay-CAN-Agri in-store vertical farm has eight vertical ‘growing stacks’, each containing 10 plants, and will be a method demonstration of CAN-Agri’s commercial facility which has 24 rows with 200 ‘growing stacks’ spanning 6 m high. While CAN-Agri maximises sunlight from its greenhouse, grow lights will be used in-store as the produce won’t have exposure to natural light.
While customers won’t be able to buy produce directly from the in-store vertical farms, CAN-Agri will supply a new range of products, pre-packed in punnets made from recycled plastic, from its farm. This will include an assortment of salad leaves with different lettuces and herbs, whole baby butter lettuce heads and cos leaves.
CAN-Agri is a South African innovation using its own, globally patented technology. Its 3 200 m2 growing area has the capacity to grow 384 000 plants.
According to the United Nations2, the global food supply will have to increase by 50% by 2050 to accommodate the projected demand for the world’s growing population. At the same time, there is an urgent need to cut greenhouse gas emissions but agriculture is one of the greatest contributors to global warming accounting for 24% of greenhouse gas emissions worldwide.
Vertical farming is expected to grow by 25.5% over the next eight years due to the increased demand for urban agriculture and adoption of environment-friendly production of fruit and vegetables.
