HELUKABEL becomes HELU
Strategic transformation to new brand brings focus on systems back to centre stage
The HELUKABEL Group takes an important step in its strategic development: the specialists in electrical connection technology may now be found on the market under a new brand name—HELU. Giving clear expression to the company’s transformation in recent years into a systems and solutions provider.
No longer HELUKABEL, just HELU. The idea behind this change is both deliberate and strategic as the cable manufacturer has developed step by step into an internationally leading systems supplier for electrical connection technology. In addition to cables and wires, their portfolio now includes assemblies and drag chains with which the company creates integrated, custom, and installation-ready solutions for their customers’ wide range of applications. This evolution will also have an impact at a market level with a new brand name, new logo, and a new claim: “Always Stay Electrified”.
“The future of connection technology is no longer defined by the quality of individual components. Instead, it’s about combining them into intelligent, installation-ready systems and services,” explains Managing Director Marc Luksch. “In the previous years, we’ve consistently expanded our competencies and our vision.” Customers benefit from this solution-based approach through fewer and more clearly defined points of contact, time-saving implementation, and a consistently proven high level of quality.
As a sole supplier, HELU produces more than cables—they also produce drag chains and assemblies in their own factories. Unifying their entire range of products under the roof of the HELU brand is taking a step towards greater clarity and simplicity for customers. “Our goal is to combine our competencies as a group to provide the users of our solutions with real added value,” emphasises Marc Luksch. “Regardless of how complex or unique the challenges may be.”
