IN tough economic times, it’s easy for businesses to fall into a culture of buying cheap, using, discarding and replacing. However, the short-term benefit of this strategy can have detrimental consequences in the long term for a business’s bottom line.
In the words of Benjamin Franklin, “The bitterness of poor quality remains long after the sweetness of a low price is forgotten”. But why does one brand cost more than another even though both have similar features and benefits?
The first reason is the manufacturing process, built quality and the quality of the raw materials used. Secondly, premium products go through rigorous testing, various accreditations and quality checks. This way the company can ensure the product will perform as intended—in a safe and consistent manner.
Why buy from brands you know?
Peace of mind
Reputable manufacturers spend enormous amounts of time, money and energy to ensure their products consistently deliver positive user experiences. Being trustworthy means customers have peace of mind because they know the product will perform as previously experienced.
Provide safety
People are creatures of habit who generally avoid risk and seek safety. Trusted manufacturers offer just that—a predictable product where customers know what to expect. Buying from a well-known brand is a safe option with overall risk reduction.
Added value included
Purchasing products from a trusted brand, customers receive more than just the product. Included is years’ worth of research, development and innovation that has led to the development of solutions that get the job done cost-effectively, with less effort and in a shorter space of time.
Save time on decision-making
When you have confidence in your experience with a brand you are familiar with, decision-making is simple because less research is required. You know the brand delivers on their promise; therefore, you can choose and use their product(s) with confidence.
Quality products, trusted worldwide
PFERD has been in the abrasive business since 1799 and trusted worldwide in the development, production and support of tool solutions for work on surfaces and material cutting.
Numerous industries use PFERD tools daily to manufacture various products, goods and equipment. Manufacturers of stainless steel process and storage tanks for the food and beverage industry, as example, rely on the quality, safety and consistency of PFERD tools in order to produce their vessels without the slightest compromise.
As a founding member of the Organisation for the Safety of Abrasives (oSa), PFERD is committed to ensure their products adhere to the highest safety standards and performance requirements.
- For additional information, or to arrange an on-site product evaluation, please contact PFERD South Africa. Tel : 011 230 4000: E-mail: info@pferd.co.za, Website: www.pferd.com
