REPUTATION
What to look for when picking a printing company for your business. Firstly look into their reputation to avoid any disappointments. Deal with a reputable company who has the experience in the industry to avoid getting substandard work. Search or ask for Customer References and search the social media channels for more information.
CUSTOMER SERVICE
Customer service is second in line to a company’s reputation. And ask the company to send referrals. Then make contact with those clients to find out the good and the bad about the printing company in question. A reputable company will also not be afraid to tell you themselves, and how they have learnt from past mistakes.
You also want to work with a printing company whose staff are professional: good at
communication, trustworthy, sticking to the deadlines and will take care of your print requirements. They need to be responsive to your queries, print requirement changes and willing to deal with your matters. Then being friendly will make it a joy to work with them.
PAST WORKS
Another way other than taking people’s word for it, is to have a look at their actual work? After all the best way for you to gauge their expertise is by having a look at projects they have done. Ask to see the printing company’s product portfolio and actual printed
Products.
IN-HOUSE CAPABILITIES
Do they offer a wide range of printing services, without outsourcing some of the requirements. Smaller printing companies may have limited scopes and as a result they will outsource some of the larger projects, ultimately resulting in larger costs and longer lead times.
PRICING
The current economy is seeing many a printer closing their doors. With others
literally hanging in the balance and charging next to nothing, just to get work in. Most printers will not admit to struggling, so tread carefully. Get more than one quote and you will soon see those companies that are offering what I call sustainable pricing. Always fair and willing to negotiate within reason. With this model of pricing you are guaranteed that the printer will not be cutting corners.
ENVIRONMENT
Opt for a printing company that has effective energy conserving and recycling policies in place. This will reflect well in your business and ultimately the environment.
FINALLY
Find a printing company that works for you, and put the effort into building a relationship to enjoy quality service your company deserves. It is worth the effort, as most repeat
customers enjoy discounted rates and a relationship that is prepared to work with you!
