CONSULT by Momentum has announced the appointment of Johan Minnie as its new CEO, effective 1 July 2025.
A graduate of the University of the Free State Law School, Minnie holds an honours degree in Corporate Finance and Investment Management.
He brings over three decades of experience in the financial services sector, with particular depth in insurance, advisory services and business leadership. He is widely respected for building one of the most formidable adviser and broker forces in the country and for leading large-scale distribution and client engagement efforts with sustained success.
He joins Consult by Momentum from Liberty Group, where he held a number of senior roles over his 27-year tenure. Starting as a legal adviser, Minnie rose to become the group executive responsible for sales and distribution and the bancassurance relationship with Standard Bank. He was also a member of Liberty Holdings’ executive committee and the Wealth Exco, chairman of Stonehouse Capital and director of Own your life Rewards, all subsidiaries of Liberty Group.
“Johan is a Certified Financial Planner (CFP) and currently serves on the ethics and conduct sub-board of the Financial Planning Institute of Southern Africa. He brings a blend of strategic insight, operational excellence, and a distinctive human touch to his leadership – qualities that will serve him well in his new role.”
Executive head at Momentum Advice (and former Consult CEO), Hannes van den Berg, remarked: “Consult’s business is built around the value of advice – offering guidance that helps people build and protect their financial dreams. Johan’s appointment is a strong endorsement of this purpose. His career has been characterised by his commitment to ensuring clients become authors of their own life stories, supported by sound, independent advice.
“We’re thrilled to welcome Johan to Consult, as a proven industry leader with deep technical expertise and a rare ability to inspire those around him. His track record of execution, innovation and client-centred thinking positions him well to lead Consult through its next phase of growth.”
Commenting on his appointment, Minnie said: “I’m honoured to take up this role at such an important point in Consult’s journey. This is a business with both legacy and momentum, and I look forward to building on that foundation. What drives me is seeing advisers and clients achieve what they didn’t think possible.”
