Babcock launches Lincoln Electric partnership for Sub-Saharan Africa
BABCOCK launched its new role as the preferred partner of Lincoln Electric welding products across Sub-Saharan Africa. Hendrik du Toit, MD for Plant Services at Babcock, outlines how the partnership will strengthen product availability, technical support and specialist welding capability for customers across the region.
Babcock is now the preferred partner of Lincoln Electric welding products in South Africa and across Sub-Saharan Africa. From now on, the company will directly import and carry a comprehensive range of Lincoln Electric welding and cutting inverters, consumables, PPE and welder generators for sale and redistribution throughout the region.
The key objective, according to Hendrik du Toit, MD – Plant Services at Babcock, is to improve product availability for local and regional customers, while making the premium Lincoln Electric range more accessible, affordable and backed by expert local support.
“Our partnership with Lincoln Electric is strengthened by the practical experience gained through Babcock’s engineering operations, where Lincoln Electric products are used extensively on high-integrity welding, maintenance and repair projects supporting power generation, boiler and pressure-part maintenance, petrochemical facilities and other heavy industrial applications,” says du Toit. “Because we rely on these products ourselves in some of Africa’s most demanding operating environments, we are able to offer customers practical expertise, trusted technical support and premium welding solutions that deliver proven performance and long-term value.”
