Comtest wows channel partners
Spotlights, rock anthems, and a full house at the Barnyard Theatre – that’s how COMTEST, together with FLUKE, set the stage for an unforgettable afternoon as they welcomed over 80 Channel Partners to their annual celebration of excellence at The Emperor’s Palace, Gauteng.
This wasn’t your typical corporate meeting.
The Annual Gathering had one goal: to celebrate Comtest’s incredible stakeholders, share the latest product knowledge, and recognise excellence – delivered with plenty of energy, excitement, and entertainment.
Barend Niemand, Comtest Group CEO, shared how the company is embracing change and re-inventing itself to become a South African market leader. “Our mission is clear,” he said. “We’re all about service excellence – from customer support to warehousing, the accounts team, and ultimately, our amazing sales crew.”
Barend emphasised that teamwork and high ethical standards are the secret ingredients to achieving these goals. “When we work together and stay true to our values, everyone wins—customers, suppliers, employees, and shareholders alike.”
And the results speak for themselves. Since 2022, Comtest has been smashing records, with projections for 2025 set to once again outpace SA GDP. Barend gave a special shoutout to Brolin Moonsamy (Fluke South Africa) and Kristo Engelbrecht (Fluke Africa) for their ongoing support.
Looking even further ahead to 2026, Comtest plans to focus on business partners who share their vision—partners who see Comtest as a trusted ally and want to make a real impact in their own markets while growing together. These are the partners who go the extra mile for end-users and embrace Comtest’s “Go-to-Market” model.
Guests also got a peek at Fluke’s latest technologies, including the 2052/2062 Cable Finders, the Fluke iSee Mobile Thermal Camera, the SB140 Sound Beacon for the Motor & Aviation Industries, and the 729 PRO Pressure Calibrator—just a few highlights from a line-up packed with innovation.
Awards made to Channel Partners:
Legacy Partner Award – Tycom
Best New Channel Partner – Top Dog Tool Shop
Best Electrical Wholesaler – Adendorff Machinery Mart
Best Overall Performing Channel Partner – Bolt and Engineering
Best Performing Channel Regional Partner:
North West – Voltex Rustenburg
Mpumalanga – Bolt and Engineering
Gauteng – Communica
Vaal Triangle – Corel Instrumentation & Controls
KwaZulu-Natal – Magnet Electrical Supplies
Limpopo – JPC Wholesaler
Western Cape – I&D Electrical
The Extra Mile Award:
Vaal Triangle – Corel Instrumentation & Controls
North West – Applecon
Limpopo – Giant Marketing
Mpumalanga – HMF Technologies
KwaZulu-Natal – Magnet Electrical Supplies
Gauteng – Lamba Automation
Western Cape – Technosales
Finally, Barend saluted “The A-Team”—Comtest’s rockstar Sales Team—who’ve visited over 2000 end-users, running demos, training sessions, commissioning advanced diagnostic tools, and hosting Technology Days.
And with the serious business wrapped up, the lights dimmed, the amps turned up, and guests tucked into lunch while rocking out to Barnyard’s More than a Feeling show—a perfect finale to a day of recognition, camaraderie, and celebration.
