To sell more than your competitors, you need to remind your customers why they should buy from you. But what is it about your company that sets you apart from the rest? Are you aware of your business marketing, that you are taking for granted?
I see so many companies, doing interesting things that nobody knows about, because nobody is telling anyone about them. Is so easy to take it for granted that your processes are more efficient, your products better or your service levels higher than your competitors. But if you don’t tell potential customers, you could be missing out on an opportunity to gain an edge and increase your sales.
It might just be a matter of stating the obvious. So how do you know what you should be telling potential customers? The best way is to ask yourself a series of questions about your suppliers, your manufacturing processes and the way you run your business.
SUPPLIERS
Where do you get your product or service from? For example:
Can you make a claim about the location, such as, it’s locally manufactured? Is there something about the location that gives your product an extra stamp of quality? Karoo Lamb for example, conjures up a more tastier meat cut than one from Maitland. How far have you traveled to source the right materials and do they only come from one place?
Is there a way you source the item that makes it unique or special? For example:
Do you only buy from factories that meet recognized quality standards? Can you trace items back to their original source? Are the raw materials natural or authentic? Are you getting the best deals for your customers?
MANUFACTURING PROCESS
Is there anything distinctive you can say about the manufacturing process? For example:
Is it environmentally friendly? Is it particularly efficient? Are you using the most up-to-date technology to make your products? Are you the first to do so, or the only one? Do you use any special processes that add to the quality or differentiate your products from rivals?
YOUR BUSINESS
What can you tell your customers about your business that will make you stand out? For example:
Do you train your staff to ensure they achieve certain qualifications? Do you have special customer service standards?Is your delivery particularly fast, or convenient for your customers?Have you won any recent awards? Are you saving money by operating more efficiently than your competitors and passing on the savings to your customers?
DEVELOPING YOUR MARKETING MESSAGE
Once you have established a list of qualities, you will need to identify the ones that really stand out. And then ask yourself whether the claim is unique to you, or enables you to differentiate yourself in some way. Then you will need to decide whether it is something that your customers will think adds value to your product or service. The best way is to talk to your customers or try out different promotional messages to see how customers and potential customers react. If you notice an increase in sales, you know you are on to something.
ROLLING OUT YOUR MARKETING MESSAGE can be achieved with the right supplier on board. One that has the potential to turn your marketing ideas into reality. So speak to the people who have been doing it successfully for over 50 years and are at the forefront of technology within their field.
RSA LITHO is your go to for all digital and litho printing. Bespoke packaging and point of sale material. Vehicle branding and general signage.
Christian@rsalitho.co.za cell number: 083 383 8830. For a free consultation.
Everything is negotiable except quality.
